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General, Notas Interesantes

Matt: Selling Your Company

I would like to offer some free business advice to people who are considering selling something they’ve created.

First, if the buyer insists you don’t talk to any other bidders, you are being screwed. They only do this because they don’t want you to find the market-clearing price.

Do you think when Microsoft called LinkedIn and said, “We want to buy you for $26B,” and they replied, “Sure! That sounds good.”

If you’re very lucky, you get to work with a bank like Qatalyst, which says, “That’s a lovely offer, let’s see who else would be interested.”

Ask yourself why someone wants to buy you? Who else might have the same motivations? That begins a process in which a wide array of parties review the deal.

If you don’t have the connections or a bank to help you, just email the CEOs of other companies that might be interested. Say: “XYZ wants to buy me for $Y dollars. Is that something you’d also be interested in?”

Now you’re creating a market.

Remember that you’re doing this for the first time, and on the other side of the table, they’ve done dozens of deals.

It really pains me to see WordPress-adjacent companies get taken advantage of by sophisticated financial and corpdev players who strong-arm them into not shopping their deal.

A confident buyer doesn’t care if you talk to others because they know they can offer you the best deal, which usually combines money with what happens to the business after it’s sold. This is the magic of Berkshire Hathaway.

Warren Buffett doesn’t care if you talk to other bidders; in fact, he wants you to, so you see why he’s the better outcome for your business if you want to sell it.

It’s tempting to want to celebrate every time a creator sells something. Say it’s good for the community. But if they didn’t sell it through a fair process, it’s more likely they were taken advantage of, and that saddens me.

For public companies, failing to follow the process I describe above can constitute a breach of your fiduciary duty to shareholders and expose you to legal action. But there aren’t any such rules for private entities, which is why they get rolled over so often.

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General, Notas Interesantes

Matt: Popping Bottles

With the rise of GLP-1 drugs, there’s a trend that magnums are being ordered at clubs to meet minimums but left unfinished.

I think there’s a space for an ultra-high-end wellness drink at clubs. Imagine Erewhon meets Magic Mind meets Kin,  maybe with some effervescence. An elixir that comes out with sparklers but makes you feel great with nootropics not hungover. Priced at hundreds of dollars retail so thousands at a club. It could even be a cold chain, with the freshest ingredients that need to be preserved.

Let’s do some turmeric-ginger-cayenne shots and get crunk.

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General

WordPress.org blog: WordPress 6.9.4 Release

WordPress 6.9.4 is now available!

WordPress 6.9.2 and WordPress 6.9.3 were released yesterday, addressing 10 security issues and a bug that affected template file loading on a limited number of sites.

The WordPress Security Team has discovered that not all of the security fixes were fully applied, therefore 6.9.4 has been released containing the necessary additional fixes.

Because this is a security release, it is recommended that you update your sites immediately.

You can download WordPress 6.9.4 from WordPress.org, or visit your WordPress Dashboard, click “Updates”, and then click “Update Now”. If you have sites that support automatic background updates, the update process will begin automatically.

For more information on WordPress 6.9.4, please visit the version page on the HelpHub site.

Security updates included in this release

The security team would like to thank the contributors who reported and investigated this issue, in particular Thomas Kräftner for his responsible disclosure. The security issues that are resolved in 6.9.4 are:

A PclZip path traversal issue reported independently by Francesco Carlucci and kaminuma

An authorization bypass on the Notes feature reported by kaminuma

An XXE in the external getID3 library reported by Youssef Achtatal

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General

#208 – Behind the Scenes at the CloudFest Hackathon

In this WP Tavern episode, Nathan Wrigley explores the CloudFest Hackathon, an event bringing together open source enthusiasts to collaborate on innovative projects in just three days. Carole Olinger, the Hackathon lead, details the organising process and project selection, talking about cross-CMS collaboration and sustainability. Contributors like Javier Casares, Matthias Pfefferle, Milana Cap, and others share their diverse projects, ranging from AI-enhanced tools to accessibility solutions. The episode covers the energy, teamwork, and lasting impact of the Hackathon on the open web community. Go listen.

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WordPress.org blog: Your Browser Becomes Your WordPress
General

WordPress.org blog: Your Browser Becomes Your WordPress

For nearly two decades, WordPress has been known for a simple, powerful idea: that anyone should be able to get online and start creating with minimal friction. The famous five-minute install captured that spirit for an earlier era of the web. Today, we’re introducing my.WordPress.net, a new take on that idea designed for a new generation of creators.

With my.WordPress.net, WordPress runs entirely and persistently in your browser. There’s no sign-up, no hosting plan, and no domain decision standing between you and getting started. Built on WordPress Playground, my.WordPress.net takes the same technology that powers instant WordPress demos and turns it into something permanent and personal. This isn’t a temporary environment meant to be discarded. It’s a WordPress that stays with you.

New Ways to WordPress

When you open my.WordPress.net, you’re placed directly into a complete WordPress environment that runs entirely in your browser. What makes this approach meaningful is not just where WordPress runs, but how it changes the relationship between people and the software itself. By removing the need to sign up or make early decisions about hosting and visibility, my.WordPress.net reframes WordPress as a space you can enter and work within, rather than a service you have to configure before you begin.

“This takes WordPress from being framed as something that is democratizing publishing to democratizing digital sovereignty.” – Alex Kirk

Seen through that lens, my.WordPress.net is not just about convenience. As you don’t need to choose a hosting provider, your WordPress belongs entirely to you. In a publishing environment, you’d briefly interact with WordPress as you prepare your next post. In a personal setting, it becomes a place you shape and return to. That change unlocks new ways of thinking about what WordPress can be.

Permanently and Privately Yours

Because sites on my.WordPress.net are private by default and not accessible from the public internet, they don’t behave like traditional websites. They aren’t optimized for traffic, discovery, or presentation, and they don’t need to be. Instead, WordPress becomes a personal environment where ideas can exist before they are ready to be shared, or where they may never be shared at all.

This changes how WordPress can be used day to day. It becomes a place to think, to draft, to organize, and to experiment without pressure, whether that means writing privately, collecting research, or building small tools for personal use. Learning also fits naturally into this model, since people can explore plugins, themes, and features inside a real WordPress environment where mistakes are expected and recoverable.

This turns WordPress into a personal workspace. It becomes a place for thinking, learning, prototyping, and tinkering, where exploration matters more than outcomes. In that role, WordPress shifts from being something you prepare for others to visit into something you actively work inside, adapting to how you want to create and learn over time.

Sparking Creativity with Apps

To make these ideas concrete, my.WordPress.net includes an App Catalog with pre-configured experiences designed specifically for personal use, built with WordPress plugins. These examples highlight how WordPress can function when it’s private, persistent, and easy to experiment with. Each app installs with a single click and configures itself automatically.

Personal CRM

A private relationship manager designed to help you stay in touch with people who matter to you. Contacts can be grouped, enriched with personal details, and paired with reminders to reconnect. In the demo, this extends to analyzing communication patterns using imported chat data, all stored locally inside WordPress.

Personal RSS Reader

Using the Friends plugin, WordPress becomes a quiet, personal feed reader. Instead of relying on external platforms, you can follow sites and creators inside your own WordPress and read at your own pace, free from algorithms or engagement pressure.

AI Workspace and Knowledge Base

Because my.WordPress.net is powered by WordPress Playground, an AI assistant can safely modify it, empowering you to customize beyond what you’re used to. Ask it to modify a plugin to your liking, or create an entirely new one, featuring your desired block. Ask it about the data you have stored in your WordPress. The assistant remembers what it touches and makes it easy to share your changes with others. Over time, WordPress itself can become your personal knowledge base that the AI understands and works with.

Zero Barriers

my.WordPress.net lowers the barrier to getting started with WordPress to almost nothing. It offers a fast, commitment-free way to explore, learn, and build, whether the result is a long-term personal project or something that eventually moves elsewhere. In that sense, it updates the spirit of the five-minute install for a browser-first web.

What you should know

Storage starts at roughly 100 MB

The first launch takes a little longer while WordPress downloads and initializes

All data stays in your browser and is not uploaded anywhere

Each device has its own separate installation

Backups should be downloaded regularly

Create and explore

WordPress has always grown through experimentation. People trying things, breaking things, and discovering new ways to use the platform have shaped what WordPress is today.

my.WordPress.net continues that tradition by making experimentation easier and more personal. It’s an invitation to create without pressure, to explore ideas that may never be published, and to use WordPress in ways that fit your life.

Start exploring at my.WordPress.net

my.WordPress.net is built on WordPress Playground technology. Learn more at WordPress.org/playground or join the conversation in the #meta-playground channel on WordPress Slack.

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